AdWords tracking: yours and theirs

Aaron Wall at SEO book covers a story here about PPC tracking: Adword Tracker: New Google AdWords Tracking Tool

As tracking of investments is a pretty essential aspect of marketing (at least, if you believe in Seth Goldin) then something like this new AdWords Tool – if it works – should be pretty essential purchasing. It’ll be interesting to see whether any of the reports of it’s use bear out it’s high ideals, though.

Story link: AdWords tracking: yours and theirs

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