Ask and Lycos join PPC forces

Ask and Lycos have signed a distribution deal to provide a new tier of content for PPC advertisers.

However, Ask has recently come under fire for providing PPC traffic of little value to advertisers.

It comes at a time when advertisers are increasingly concerned about the quality of sites and traffic they gain through PPC advertising.

Most seriously, the issue of Clickfraud remains a spectre many PPC advertisers dread – and recently Business Week highlighted some of the ways in which clickfraud operates.

Overall, it remains to be seen whether the Ask/Lycos partnership can deliver value traffic for PPC advertisers.

In the meantime, though, it remains a point of contention that PPC providers ensure that they provide quality traffic on quality sites, in order for advertisers to feel they’re getting a real deal.

Story link: Ask and Lycos join PPC forces

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