Privacy groups call for ‘do not track’ agreement
by Jan Harris
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US privacy and consumer groups are calling on the Federal Trade Commission, to let Internet users opt out of having their online activity data tracked, stored and used by advertisers.
The groups want the commission to create a “do not track” list, which would function like the commission’s “do not call” registry. This prevents companies making telemarketing phone calls to people on the list. The registry contains around 145 million telephone numbers.
In order to operate a “do not track” list, advertisers which place electronic cookies on consumers’ computers, would have to register, with the FTC, the domain names of the servers involved in such activities.
Campaigners want regulations to be introduced, prohibiting advertisers from collecting information about an individual’s health and financial activities online.
They also want companies who carry out behavioural tracking to be independently audited to ensure that they are respecting privacy standards.
The groups involved in the campaign include the Centre for Democracy and Technology, Electronic Frontier Foundation and the Consumer Federation of America.
Representatives from the three groups will present their concerns at a Federal Trade Commission public meeting on behavioural advertising practices.
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Story link: Privacy groups call for ‘do not track’ agreement
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