July 8, 2008

Links: It’s Quality not Quantity

by Brian Turner

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One of the biggest questions I see raised on business forums is how and where to get good links.

Trouble is, link value is very much a qualitative process, but it’s not just the links – it’s also the target site that determines the ranking impact.

So what you have is this:

Link Value + Domain Value = Ranking Value

In other words, a strong site can rank well with few keyword links, but a weak site will require far more good links to have a decent impact on rankings on Google.

I just double checked this over the past week by running a few links on a strong page for two different sites, for two different keywords neither site appeared in the Top 100 on Google for.

Site A is a strong corporate site, and Site B is a weak domain that is a few years old but with few links to it.

The result?

One single strong link to a strong site took it from nowhere in the Top 100 to Top 10 within a week.

One single strong link to a weak site still has no show in the Top 100.

While obviously it remains an aim to develop quality links in volume, all too often people look to short cuts that result in lower quality links in higher volume.

My point is that if you focus on getting the hardest to get and most valuable links, that will serve a website in much greater stead for the long term.

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Story link: Links: It’s Quality not Quantity

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