November 8, 2007

Yahoo! focuses on mobile advertising

by Jan Harris

Yahoo!’s Connected Life division has secured major phone distribution deals in a strategy to expand its mobile advertising market.

The company expects advertising on mobile phones to become as important as web advertising, and is entering partnerships with device makers and network operators.

Yahoo! already offers a mobile search service, and hopes partnerships with handset manufacturers will lead to deals with network operators on ad-supported services.

Yahoo!’s plan to push its service via distribution deals contrasts with Google’s current focus on its Android mobile software platform.

Google is also partnering with handset makers and network operators, with the first phones based on Android slated to appear in the second half of 2008.

Yahoo! has already secured deals with most major handset makers, including HTC, LG Electronics, Motorola, Nokia and Samsung Electronics, to feature Yahoo! search, email and mapping services on limited handsets.

Major carriers have also partnered with Yahoo!, including Vodafone, Hutchison Whampoa and Telefonica, plus operators in Southeast Asia and India.

Story link: Yahoo! focuses on mobile advertising

Add to Bookmarks:

 

 

 

• Recent Posts

  • Windows 7 SP1 just a minor update
  • Commodore 64 is reborn
  • Small businesses at greatest risk from cyber crime
  • 26% of UK youngsters have tried hacking
  • Whitevector maps social media for marketing and brand management

• Most read today

  • Forum admins warned on new wave of spam
  • How Google destroyed $1 billion of United Airlines
  • How to combat spam on vbulletin forums
  • Hurricane on Wall St: Lehman bust; Merrill bought
  • Basic install and optimisation of a vbulletin forum