UK businesses favour dot-uk domains

Domain registry Nominet has noted a trend for UK businesses to select dot-uk domains for their website, rather than dot-com addresses.

Nominet has just sold its six-millionth dot-uk domain. The address went to Klassik Builders, which is based in Merseyside.

Although some businesses prefer a dot-com address, because of its status value, a dot-uk domain may be better at attracting local customers.

Klassik Builders chose a dot-uk address as it felt that it would attract more potential customers to its site.

A survey by YouGov of 2,324 UK internet users, found that people searching for information were six times more likely to click on a dot-uk rather than a dot-com address.

According to Nominet, dot-uk domains are cheaper at around £5 per year, compared with around £12 per year for dot-com and dot-net domains.

Story link: UK businesses favour dot-uk domains

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