December 9, 2004

Google search and revenue metrics

by brian_turner

John Battelle reveals some interesting claimed Google metrics, in Majestic on GOOG: Brother, Can You Share a Dime?.

According to his sources at Majestic Research:

98 percent of GOOG revs are from paid search. 65% of revs are domestic.

Q3 domestic growth driven by 7% quarter to quarter increase in paid introductions (paid clicks), to 964 million, and a 2% quarter to quarter increase in average price per click, to 5%.

Average CPC: 54 cents, up a cent quarter to quarter.

Revenue per query grew 8.3% quarter to quarter to nine cents. (That’s right, every search we do on Google makes them nearly a dime, on average).

Overall US searches grew 6% quarter to quarter, Google powered searches grew by .2%.

In Q2, 51.9% of all searches on the Google Network included at least one paid listing.

Of those, 32% include at least one paid introduction.

Interestingly enough, Danny Sullivan, editor of SearchEngineWatch takes the figures to task, suggesting that the data is likely making sweeping generalisations of comScore metrics on the number of searches, and divided the public figures on Google’s AdWord’s revenue to produce an overly simplistic claim of Google earning 18c per click.

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