Google approaches media challenges

At internet.com, there’s an interesting article discussing a few of Google’s more recent patents, which focus particularly on the monetisation of search media.

Aside from suggesting that Google are looking to extend their business model, to provide from Google News via subscriptions, the article also illustrates how Google are trying to come to terms with the Digital Media Explosion.

No doubt that developing and refining search for digitial media formats, such as CD and DVD, as well as magazine and news formats, is going to be a very powerful asset, as the internet and ever more accessible broadband pushes the internet deeper into different media formats, for presenting information to consumers online.

Story link: Google approaches media challenges

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