AOL UK bought by Carphone Warehouse

Carephone Warehouse has won the auction for AOL UK.

The company paid £370 million, which includes 2.1 million customers, 1.5 million of them on broadband.

The agreement keeps the existing AOL UK management structure in place.

It also allows AOL (USA) to manage advertising on AOL UK, and additionally allows for revenue sharing of advertising on Carphone Warehouse’s TalkTalk network.

Overall, it’s an audacious purchase by Carphone Warehouse, who are aggressively trying to increase their market share of UK broadband users.

However, AOL as a brand name has suffered in recent years, with subscription rates falling. It remains to be seen how successful Carphone Warehouse will be able to combat these.

Story link: AOL UK bought by Carphone Warehouse

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