iTunes fall raises controversy

Media coverage of a reported fall in iTunes sales has raised controversy, with Apple claiming no such fall exists.

The controversy followed the publications of details from a confidential study conducted by Josh Bernoff, for the Forrester Group, which tracked a sample number of online transactions at the iTunes store.

The conclusion was that iTunes revenues had fallen 65% over the year.

However, after the story was reported, Apple apparently countered the claims – but refused to provide any sales or revenue details.

To complicate matters, analyst group Piper Jaffray has now stepped in to report that sales had actually increased.

The overall situation is simply one of confusion – with different analysts groups using different sets of conflicting data – and Apple refusing to clarify matters with facts.

Ultimately, we’ll have to wait until Apple sees fit to release sales and revenues figures for iTunes before the issue can be resolved.

In the meantime, media sources continue to report on the original Forrester story, much to the chagrin of Apple fans.

Story link: iTunes fall raises controversy

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