The importance of praise for good work
by Brian Turner
I have a very good team under me, and often find myself taking it for granted that they know how valued they are.
When I realise this happening, I make a point of thanking them for their great work on an individual basis.
Sometimes I find it hard to say – it takes extra effort to communicate what you are already thinking, and you presume the other person should know, and there doesn’t always appear to be a best time to say it.
So pushing it into a moment can seem like effort – but it’s an important effort to make.
We are social apes – we are programmed with a need for group validation, and while work isn’t necessarily an activity most would regard as a social event, the rules of social play remain at large – and group appreciation of the individual remains a need.
As someone managing others, this is always important to remember.
I’m writing this because I just received a major validation from a corporate client – it’s one of the big joys of the job, actually.
I was taken on board a couple of months ago, and then a month later a more senior executive basically asked why my own work had been contracted, and raised uncertainty as to whether the contract would be renewed.
Today I just got sent an internal sales memo that states “July’s internet sales figures are outstanding”. Sales for the month broke all targets by double or triple percentage points, and one product area broke all time records.
I’m working as part of a larger SEO team, and the corporation had most success where on-page and off-page elements came together in proper synergy.
There’s nothing blackhat going on – like many corporations, they’ve suffered from having IT people run internet sales, without a wider awareness of the importance of search friendliness and engaging the social web.
I’m happy to work as part of the team correcting that.
What makes me even happier, though, is being thanked for that.
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it’s so important to be able to praise your workers. The boss who beats up on his team always loses. The boss who says thank you at the end of the day. Wins the praise of the workers and the workers want to come back the next day.