Makes affiliate programs pass link juice
by Brian Turner
An excellent guide on how to ensure your affiliate program passes link juice on blogstorm.
This is something I try recommending to companies I work with, but unfortunately, is usually not taken up.
Companies who do leverage this do really well in the SERPs – just run a few finance terms and see how often MoneySupermarket comes up – many of the results of which are driven by its affiliate links.
It remains an advantage that many companies could leverage, but choose not to. Those who do have the competitive advantage.
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