March 16, 2005

New AdSense changes come into force

by brian_turner

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Google has updated it’s Terms of Use (TOU) for AdSense publishing, and additionally added a new publishing option, as well as offering new payment options for internation publishers.

The most significant changes to its TOU are as follows:

A big change is that publishers are now allowed to disclose accurate information on earnings - something previously prohibited

If you use the Google search feature on your site, you cannot set it up with a specific term in the search bar - only a user is allowed to input any information

Revenue sharing websites may be potentially in breach of the AdSense TOU - but there is some confusion so far as to how this may apply

If you use AdSense, you are not allowed to be engage in practices that reflect poorly on Google - whatever that means

The company has also released a new ad format, in the form of a text links box of various sizes, which can cover 4-5 links per ad box.

Perhaps most importantly for international publishers, Google now offers to either send out cheques in the users own currency, or else electronic transfer direct to the users bank account. There are limitations on the number of countries covered, but it marks a major step that international publishers have been clamouring for since the beginning of the program.

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