January 15, 2004

Link Exchanges

by Brian Turner

If you’re new here, you may want to subscribe to my RSS feed. Thank you for visiting!As part of a wider link-building program, setting up a link exchange either through a single page or an installed directory can be a good idea.
However, of all the link-building tactics this is possibly the weakest.
On […]



Rise of the Directory

by Brian Turner

Why directories can be important
This article seeks to explore the relvancy and usefulness of directories for search engine optimisation purposes. The article is split into the following areas:

Florida, Hilltop, and Directories
Directories as Expert documents
How directories may help ranking
Directories: Important notes

Florida, Hilltop, and Directories
On November 12th 2003, what seemed like an otherwise minor and innocuous update […]



January 13, 2004

Independent Back Linking Networks (IBLN’s)

by Brian Turner

Independent Back Linking Networks (IBLN’s)
The simple truth is that Google is a links-powered search engine, and that all major search engines take link popularity very much into account for ranking purposes. So links are the absolute currency of rankings.
The problem for most webmasters is that links can be very hard to come by. True, you […]



January 9, 2004

Design for Marketing

by Brian Turner

This is a long article that seeks to help the business start-up realise some clear tips on looking to set up online. It covers issues from branding development, to technical challenges of online publishing:

In the beginning…
The Company Logo
The Company Slogan
Designing for the Web
Web design issues
Loading speed
Use of colour
Use of text

In the beginning…
Before everything else, before […]