Comments on: SEO: a service covering many specialities

By: Brian Turner

Brian Turner — Fri, 25 Apr 2008 09:16:17 +0000

Thanks for the comment, Jenn – and it does raise a lot of issues.

I recently saw an ad for an “SEO” to work in house who, from the job description, was expected to be a seasoned expert in every single speciality listed above.

I don’t think the company seriously knew what they were asking for.

By: Jenn Osborne

Jenn Osborne — Thu, 24 Apr 2008 02:22:25 +0000

Great post! This “one size doesn’t fit all” advice is helpful for clients.

It’s also helpful for SEO companies to keep in mind when hiring. So often we advertise for an “SEO” but that job title is just too broad. There are so many potential skill sets necessary to do the job that it’s getting harder and harder to find all of those skill sets in one person. As SEO’s specialize I think we’ll see more new job titles evolve as well.

By: Bill Kruse

Bill Kruse — Sun, 20 Apr 2008 23:49:35 +0000

I’d add usability and page-loading speed to the above.