Google confirms AOL deal

by Brian Turner

Google has confirmed that it has invested $1 billion for a 5% stake in AOL.

The investment also sees Google helping to make AOL content more visible on Google, with preferential advertising also offered.

The move is seen as important for Google – prior arrangements to deliver Google advertising on AOL currently account for 10% of Google’s revenues.

Additionally, it freezes out Microsoft – a major rival to Google, who were rumoured to have also been seeking a stake in AOL, in order to expand it’s internet services.

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Posted in: Marketing