Internet destroys teen zine

by Brian Turner

Once the darling of music-loving teenagers in Britain, magazine Smash Hits is publishing it’s final edition next week.

After a 28-year run, it’s seen its readership plummet from half a million readers, to just over 100,000.

And the internet is to blame, according to the Register.

While it’s easy to be cynical about modern pop culture, what the closure of Smash Hits underlines is a clear truth – that the internet isn’t simply a technology phenomenon, but also an entertainment medium.

And it’s a medium that – in this instance at least – consumers found more engaging than traditional print media.

Did we point out that a lot of traditional publishing companies still don’t understand the internet?

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