Amazon takes on 1000 author bloggers

by Brian Turner

Mediapost reports that Amazon has 1000 authors signed up for its blogging program.

A blog is a form of online journal, and has found favour recently as both a media publishing and viral marketing platform.

While Amazon can boast 1000 writers signed up, many have yet to begin blogging.

Something Mediapost rightly points out, refering to comments by Ashley Earnhardt-Aiken, director of marketing at Nelson Current, is that the strength of blogs for promotional purposes rests with the writer.

Regardless, Amazon plans to integrate the blogs with it’s book purchases, to help stimulate sales growth.

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