Teen mags move online

by Brian Turner

Teen People, teen magazine that launched both print and web editions, is closing down the print edition because the internet version is much more popular.

It becomes the latest in a string of teen publishers who have found that teen audiences are much more interested in online content than printed content.

Earlier this year Smash Hits magazine, aimed at the teen popular music market, announced it was closing down because of loss of sales to its print magazine, because its audience was looking for the information online instead.

Overall, it shows that publishers absolutely need to keep an eye on the impact of the net on their audiences, and that the overheads involved in print runs can often fail to justify themselves in the face of online publishing.

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