CBS endorses YouTube

by Brian Turner

CBS’s chief research officer, David Poltrack, has said that he doesn’t want their content off YouTube – even if illegally uploaded.

The statement came in an address to the Future of Television Forum at New York University’s Stern School of Business.

According to the Advertising Adage report, David Poltrack said: “When you have something the public really wants, the economic value in that is to come up with a way to satisfy the rights holders and serve the consumers.”

It’s certainly a different stance to the MPIAA and RIAA, who have vigoriously chased claims of copyright violations to ridiculous extremes, such as issuing legal proceedings to dead people and children.

However, what is interesting is that TV networks such as CBS are ad-supported content disitributors in themselves – pretty much like YouTube – while music and film recordings are purchased directly.

The fact that someone at CBS has such a forward thinking approach can only be positive for IPTV in general online – especially as unless is able to put in place relevant disitribution agreements, they are likely set up to receive a train of legal proceedings over copyright.

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Posted in: Internet