Google Universal sees wider roll out?
April 29, 2008
If you’re new here, you may want to subscribe to my RSS feed. Thank you for visiting!Jacob Wolfsheimer makes a startling observation - of Google Universal results being more integrated into certain targeted keyword searches.
You can see thumbnails of his observations below:
The keyword searches used to trigger these were “Madonna” and “Clay Aiken”
This harks […]
Basic Guide to Business Blogging
April 29, 2008
This is an edited form of a report I recently sent to a corporate client, to help explain the principle of why blogging would be useful for engaging the social web.
I’m not going to push for presentation below or send it out as link bait - it’s an edited client report that others may be […]
10 Rules for engaging the Social Web
April 28, 2008
I was speaking with Anil Dash a while back, and it turns out we both shared the same problem - posting negative comments online, which can come back and bite us on the ass.
The problem is that while internet communications are currently text-driven, the actual social interactions taking place abide by the same principles of […]
10 reasons why Yahoo search sucks
April 28, 2008
Because Google is synonymous with “search” and effectively monopolises the global online search market, many of us look to rivals to at least try and even out the playing field.
The big problem is that these “rivals” often sabotage their own competitiveness by failing to focus on the user experience - despite the fact that this […]
Why spam pays
April 25, 2008
Spam pays. Pure and simple.
It’s an annoying fact of life, but when business follows evolutionary principles where the winners are those who can out-compete rivals, it’s an approach that some business models can thrive on.
Spam
What do I mean by spam?
For many people, when talking about Google, spam is nothing more than SPAM = […]
Google was a links-driven search engine
April 21, 2008
Google was a links-driven search engine.
That’s a fundamental truth that needs underlining.
I have to underline it because a lot of people still don’t believe that, including a lot of “SEO experts”, who even occupy positions of authority on various internet communities - blogs and forums.
And while the shape of Google has certainly changed over the […]
SEO: a service covering many specialities
April 20, 2008
Understanding what SEO is can be confusing at the best of times for businesses who are not very conversant with the internet.
The biggest mistake any business can make is to presume that SEO is a generic service, available as the same from SEO companies, but the only difference being one of price points.
SEO is a […]
SEO vs PPC
April 19, 2008
One of the most ridiculous arguments you will sometimes see on business forums is that of SEO vs PPC.
Some PPC specialists will argue that what SEO may deliver is so vague, that PPC is the only way to go because it’s easier to measure.
Some SEO specialists that SEO is more cost effective, therefore SEO in […]
Marketing is an investment, not a cost
April 18, 2008
I’ve really begun to notice how many people visit business forums, and effectively state the following:
1. They have no marketing budget
2. They have no marketing plan
3. They have no marketing knowledge
4. Can someone please tell them for free how to rank top on Google?
In a service sector where word of mouth can carry weight, or […]
Libel your competitors with Google Adwords
April 18, 2008
It’s easy to libel third-parties - and competitors - with Google Adwords.
The ads go through without review, and Google appears oblivious to its obligations under legislation regarding defamation in the UK.
I know this for a fact because some unhappy bunny attempted the same on my company name over the past 2 months.
The only way to […]
Why confidentiality is important in SEO
April 18, 2008
One of the amazing claims you’ll read in some communities is that if SEO company is reputable, then they should be able to provide examples of client work.
I couldn’t disagree more strongly - any company providing such information is breaching the interests of client confidentiality, and doing so only in the interests of their sales […]
Google webmaster guidelines in just 3 words
April 17, 2008
Google’s webmaster guidelines can be reduced to just 3 words:
Good User Experience
Everything else is simply an explanation of how to try to avoid diminishing that in the face of increasingly aggressive SEO techniques - with both on-page and off-page optimisation.
1. On page user experience
We’ve all seen the websites which are keyword stuffing to the point […]
Everything changes now on InternetBusiness.co.uk
April 17, 2008
For the past 5 years I’ve been providing help for business online.
I work with small businesses you have never heard of - I work with massive corporations whose brands you walk past routinely on the high street.
I’ve been interviewed by national media, national press, and spoken at international conferences.
While my speciality is predominantly SEO […]
Insurance companies pulling out of affiliate marketing
April 2, 2008
Looks like the Credit Crunch is impacting insurance affiliate programs, as a number of insurance companies either downsize of close down their affiliate programs.
Sheila’s Wheels, First Alternative and Click4Group insurance affiliate programs all closed down on OMG yesterday, and now Norwich Union has announced a downsizing of commissions on car and home insurance payouts.
The move […]
Google.com still blocked from the UK
April 2, 2008
Google.com still remains inaccessible to ordinary UK internet users, making it almost a week since the issue was first spotted.
UK internet users are still unable to access Google.com, because of the way the internet giant geotargets and redirects users.
Google already applies geotargeting to automatically force direct requests for Google.com from UK IP’s to Google.co.uk.
While there […]