Passion: The Greatest Marketing Tool of All
by Brian TurnerIf you’re new here, you may want to subscribe to my RSS feed. Thank you for visiting!
There is no greater marketing tool than passion - a belief in that what you are doing is right.
It doesn’t matter whether your approach is sales, publishing, or general brand building - passion like laughter is infectious.
If […]
May 23, 2008
Piratereports.com aggressively chases vbulletin use
by Brian TurnerPiratereports.com, the company which polices vbulletin licencing ownership, has certainly appeared to be more aggressive at chasing up vbulletin licence violations this year.
Because I manage so many vbulletin licences (over 20 at present) it means keeping the records constantly updated can be a challenge, not least when domains are rebranded and boards moved to new […]
May 22, 2008
Unfair Trading Regulations
by Brian TurnerThis week the government sent out leaflets to UK businesses outlining the impact of the recent Consumer Protection from Unfair Trading Regulations.
In their wisdom, the government has only provided PDF coverage online, so I’ll cover the main pointers below:
Practices banned outright
Abuse of the following can result in enforcement by Trading Standards:
Falsely Claiming Accreditation
1. Faking credentials […]
Truth and lies in media marketing
by Brian TurnerSeth Godin makes a point that great marketers tell great stories - great stories form the basis of their great marketing.
But at no point has “truth” ever been a compulsory element of that story-telling - certainly judging by past performance of marketing, not least with regards to engaging media.
It’s a method that has long been […]
Avoid over optimisation: users first, search engines second
by Brian TurnerWhenever people first start to learn about SEO, the big temptation is to “over-optimise” a site.
Symptoms of over-optimisation are obvious - and terrible:
1. Usability
The site becomes unusable and badly presented - there’s so much focus on delivering keywords and internal links, that the webmaster completely forgets about the actual visitor experience.
So when the users visit […]
May 12, 2008
Cheap SEO: it’s about quality, not price
by Brian TurnerThe big problem with SEO as a service is that there is no standard like with PPC.
It’s not at all a case of different companies offering the same service simply at different prices - SEO is a service covering many specialities.
This means that SEO cannot be bought and sold on price points alone - […]
May 8, 2008
Yahoo search drops numbered rankings?
by Brian TurnerSo I’m running a manual check of some rankings on Yahoo search - only to suddenly notice that the ranking positions are no longer numbered:
All I can do is give a slow clap on Yahoo’s continued disdain for the user experience.
This is not least after recently posting 10 Reasons Why Yahoo search sucks - which […]
May 7, 2008
Is Facebook dying?
by Brian TurnerJesse Farmer posts what could turn out to be an observation of a tipping point - and decline - for Facebook may be on the cards.
In The State of the Facebook Platform Jesse charts the growth of Facebook application development, and comes to the interesting conclusion that development activity is dying.
The observation comes from tracking […]
How the future of SEO looks to be developing
by Brian TurnerJennifer Osborne at SearchEnginePeople provides a very interesting post predicting the life cycle of search as an industry: SEO is about to grow up.
The graph illustrating changes probably works best:
A couple of pointers really strike out as on the ball, as it’s clear that there’s already a trend in this direction:
Shortage of experienced SEO talent […]
Why Link Building = risk management
by Brian TurnerI’ve commented before that when agencies look to take up link building it can be dangerous - and a recent discussion suggests clients doing it directly.
The problem is that link building isn’t simply about building links - it’s about managing a site’s entire link profile, and especially managing the risk built into developing links.
We already […]
May 1, 2008
vbulletin 3.7 released with price increases
by Brian TurnerJust a quick heads that vbulletin 3.7 has finally been released - but alongside price increases which will come into force from June 2nd.
While Jelsoft have yet to release details on the price rises, now probably seems as good a time as any to renew any inactive owned licences.
The launch of vb 3.7 brings together […]
Google is Venice; Webmasters are Constantinople
by Brian TurnerGoogle is Venice; Webmaster are Constantinople: Or, How Adsense is destroying the webmaster economy and making webmasters subservient to Google.
Timothy at Marketocracy has recently finished reading John Julius Norwich’s “A History of Venice”, and as an investor draws parallels between Venice’s defensibility and Google’s defensible market lead on the internet.
Aaron Wall extends the comparison by […]