July 14, 2008

Content is SEO: Lyndon

by Brian Turner

Lyndon Antcliff makes a bold statement: Content is SEO.

However, this is at the crux:

The specific age demographic who spend the most amount of money grew up with Google

In other words, if you focus on serving the Google Generation, you open up doors that swing both ways.

And a key way to do this is via content generation targeted at addressing the needs and wants of this generation.

The trouble is, so much content generation is focused on cutting corners (autogenerated content), limiting audiences (building for just one niche) and reducing costs (User Generated Content – UGC) that the result is a potentially unsatisfying experience.

And as we all know, Google wants you to deliver a good user experience.

And as Google knows full well, without a good user experience you have disgruntled users.

Here’s the tip – most of the companies that could best leverage content aren’t, so there remains plenty of opportunity for anyone who is fast and creative enough to build up a strong presence in as many niches as you can handle.

In truth, forget blogging to the SEO community. It’s a pissing contest. Instead, leverage your marketing knowledge behind your interests and centre content publishing around that.

As Lyndon says:

Content creation, backed up with linkbait is my favourite internet marketing strategy right now.

A point he references earlier this month: Build Killer Content Rather than Sweating over building your DIGG Network. The title says it all.

Even if you don’t do linkbait, you can do social, and when you can realise the creative opportunities there, the world opens up to you.

For years people have claimed that “content is King” – yet the preachers have rarely realised the form that the content king takes.

Lyndon is realising that now – it’s worth taking a second look.

Discuss this in the Internet Business forums

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Posted in: SEO