June 16, 2010

Consumer poll says OS most important facet of smartphone

by Darren Allan

A poll conducted by Top10.com has revealed that UK consumers believe that the operating system, not the hardware or price, is the most important feature of a smartphone.

So OS 4.0 could be the biggest reason why folks are leaping to snap up Apple’s new iPhone 4 on pre-order.

OS 4.0 contains a whole slew of tweaks to the operating system, over a hundred in fact, the biggest of which is the ability to multi-task, something iPhone owners have longed for since the dawn of Apple’s handset.

Half of the respondents to Top10.com’s survey said that the operating system was the “key factor” when choosing a new smartphone.

Whereas only 21% said price, and only 3% thought camera and image quality was a major concern (that’s another area where the new iPhone has been beefed up considerably, with the ability to record HD video, and a second front-facing video conferencing camera).

The iPhone 4 went on pre-order yesterday, although the Apple web store has already sold out, according to reports.

You’ll be able to pick one up from any of the main networks when it comes out on June 24th, in theory, except for Virgin, the only major player which has yet to announce that it’s stocking the smartphone.

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