Google accelerates Adsense
by Jan Harris
Google has made web pages load more quickly through improvements to its Adsense advertising platform.
The improvement has been achieved from embedding the heavy lifting of the script in an iframe.
Effectively the changes meant that pages displaying Adsense ads now load just as quickly as pages without ads.
Web developers will not need to make any changes themselves to benefit from speedier load times as show_ads will automatically update.
Initially the changes will be applied to Chrome, Firefox and Internet Explorer 8 as further tests are needed before other browsers are supported.
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