July 14, 2011

BBC.com beats profit targets

by Jan Harris

BBC.com, the Beeb’s international news site, has become profitable two years ahead of schedule, thanks to its popularity around the world.

In a blog post, BBC.com’s managing director Luke Bradley-Jones said: “Today, BBC.com has the largest international reach of any UK news website with comScore reporting 50 million users outside of the UK.”

While BBC.co.uk is funded by the license fee, BBC.com relies on ads to generate its revenues – and ad sales grew by a hefty 83 per cent in the last year.

The news site is especially popular in the USA, where ad sales grew 113 per cent, with the site reaching a monthly audience of 21 million.

In related news, the BBC today issued new guidance for journalists on the use of social media, including a reminder that Tweets are regarded as ‘official’ news output and that content on social networks such as Facebook should be checked by a second person before being published.

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