ONS: Festive sales worst for 20 years

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The Office for National Statistics published figures in Trading slowdown at end of 2004 that, by themselves, suggest the worst retail sales figures for 20 years.

However, other agencies are warning not to read too much into the figures. This is partly because a clear picture of overall Christmas trading is not expected until Easter. Also, various statistical presentations so far present different information that provides a positive picture.

For example, retail volume outperformed measures of actual spending, which suggests shoppers were buying into bargains first. Also, there was a distinct movement from high street purchasing to online spending. Another pointer is that non-adjusted performance showed a comparable trend to 2003.

Story link: ONS: Festive sales worst for 20 years

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