Google extends Pay-Per-Action ad engine worldwide
by Jan Harris
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Google has opened its Pay-Per-Action ad beta, an optional extra to AdWords, to non-US advertisers.
Pay-Per-Action, which was launched in the US in March, doesn’t charge an advertiser unless an ad generates an action on their website, such as a sale or registration.
This means that they only have to pay when they get results.
Google has now made Pay-Per-Action available to advertisers anywhere in the world, as long as they have had at least 500 conversions in the past thirty days under Adwords’ conversion tracking tool.
When users who qualify for the new service log onto AdWords, they will see a new link for building Pay-Per-Action campaigns.
To use the beta, advertisers must insert some Java code at the point where an action takes place, for example where a confirmation page pops up when someone signs up for a free trial.
This allows Google to track when an action has taken happened.
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