March 23, 2007

Yahoo provides OneSearch for mobile users

Written by Jan Harris

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Yahoo has launched an Internet search system for users of internet-enabled mobile phones.

The service will start in the US, but will be rolled-out to international markets later in 2007.

The service, called OneSearch, which was unveiled at the Consumer Electronics show in January, will focus on providing local information rather than just a list of web links.

To perform a search, a user enters a postcode or place name and locally relevant information will be provided such as news headlines, weather forecasts, images from Yahoo’s Flickr photos site and business listings.

The search results appear on a single page and are also sorted into categories to make finding useful results easier and quicker. Consumers can call business directly just by clicking a link on the web page.

Yahoo has started offering OneSearch on the 85% of existing US mobile phones with Web browsers and has also secured contracts with Nokia, Motorola, Samsung and LG Electronics to feature its Yahoo Go software, which includes the oneSearch service.

Filed Under Internet, Marketing, Software, Webmaster