November 24, 2004

Design in Britain 2004-2005

by brian_turner

The Design Council have released an interesting report on design for marketing in Britain, which is free to download here: Design in Britain 2004-2005.

Whilst it’s great that they make a point of emphasising Design for Marketing.

Unfortunately, for a supposedly comprehensive survey of 1500 companies and design heads, it contains very little, other than a few prominent statistics intended to impress upon us that design is a good thing to focus on.

So, really, it’s talking about the power of branding and product marketing through good design.

You’d think it would be common sense that well-thought out design is integral to business and marketing presentation, but this can certainly be lost on smaller companies, who do not see themselves as having the time or resources to really fixate on design and branding issues.

What immediately comes to mind is an ex-client, who had no less than three different company logos – one for invoices, one for letterheads, and one over their entrance. All completely different. I kid you not.

Anyway, there are a couple of interesting pointers in the report worth picking up on – it’s only a very short presentation so it’ll only take 30 seconds to run through.

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Story link: Design in Britain 2004-2005

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