Google brings in AdWords/AdSense changes

by brian_turner

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Google are bringing major new changes to their AdWords/AdSense program, which recently pushed Google’s Q1 earnings 6 times above last year’s.

The first changes empower AdWords advertisers to control which sites their ads are displayed on. The change - known as Site Targeting - which will allow advertisers to aim their bids at sites that convert better into clicks to their own sites.

The Site Targeted advertising will be CPM based, so rather than be paid for clicks directly, AdSense publishers will instead be paid on the basis of ads displayed.

Additionally, new ad formats are being tested out, with Google pushing on AdSense publishers to give more ground for image ads, especially new Flash ads, which will be restricted to a 50kb ceiling.

Additionally, in response to Kanoodle, Google have already been spotted experimenting with AdSense in RSS feeds.

Overall, the movements are very much a part of the company’s attempt to dig itself in as the inimitable market leader, in an a lucrative text advertising market that Yahoo! and Microsoft have stated their intention to join.

By providing key features and expanding its services now, Google is creating an even greater ground for any competitors to cover before being able to provide any kind of real competition in the same market.

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Story link: Google brings in AdWords/AdSense changes

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