Media stupidity – Inscisive to kill SEW

As an example of corporate stupidity, Incisive Media are not renewing their contract with Danny Sullivan, editor of SearchEngineWatch.

SearchEngineWatch, founded by Danny Sullivan, has been the definitive guide to search engines – latest news, information, and guides – for the past 10 years.

It also developed a huge conference – Search Engine Strategies – which does 6 shows a year around the world.

Bought by Jupiter Media in 1997, SearchEngineWatch was sold again to Incisive in 2005 – but they have failed to renew Danny Sullivan’s contract.

According to one marketing consultant:

media companies have a tendency to think that, “It’s the property, stupid.” But sometimes, “It’s the personality, stupid.”

In few instances is that more apparent, especially as Danny Sullivan as a tour-de-force in search, and SearchEngineWatch as a brand, are so closely linked.

And to add to the rank stupidity, Danny Sullivan doesn’t even have a non-compete agreement with Incisive – leaving him open to simply migrate his brand and the search conferences to a new banner.

Which would leave Incisive Media with little more than an empty website with no real energy behind it – while Danny Sulivan rebuilds and rebrands himself however he wishes – and taking the major revenues with him.

Story link: Media stupidity – Inscisive to kill SEW

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