PPC fraud: are you worried?

If you’re involved in PPC management, you almost certainly should have heard of “click-fraud”. In fact, you might even have encountered some rather suspicious click-though rates, as the SEW forums moderator Sebastian mentions here.

However, what you should be more particularly worried about is that mediapost reports here that Clicklab – a web analytics provider – is encountering click fraud rates of over to 50%.

If you’re in PPC management, are you worried?

Story link: PPC fraud: are you worried?

Add to Bookmarks:

       
           

 

 

• Recent Posts

  • Windows 7 SP1 just a minor update
  • Commodore 64 is reborn
  • Small businesses at greatest risk from cyber crime
  • 26% of UK youngsters have tried hacking
  • Whitevector maps social media for marketing and brand management

• Most read today

  • Forum admins warned on new wave of spam
  • How Google destroyed $1 billion of United Airlines
  • Small businesses at greatest risk from cyber crime
  • Commodore 64 is reborn
  • Hurricane on Wall St: Lehman bust; Merrill bought