Global Reach provides ‘Thames Online’ service
by Brian Turner
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Global Reach Group has installed a Wi-Fi network that turns 12.5 miles of London’s River Thames into a Wi-Fi hot spot.
The Wireless broadband Internet access stretches from the Millennium Dome out in Greenwich up to Millbank by the Houses of Parliament. There are plans to extend it further over the coming months.
The public network, called Thames Online, can be used by anyone with a wireless-enabled device, at a pay-as-you go rate of £2.95 for an hour or £5.95 for a full day. A monthly subscription is also available for £9.95.
Global Reach hopes to secure most of its revenue from businesses, local government and emergency services.
The company collaborated with Proxim Wireless to provide the service, deploying Proxim’s ORiNOCO AP-4000MR outdoor Wi-Fi mesh network access points. It selected the ORiNOCO AP-4000MR product family because of its dual-radio architecture which supports mesh backhaul and Wi-Fi client access.
The product’s durable and weatherproof housing was also an important factor, as it allowed the self-contained devices to be installed on buildings and other structures at the waterside.
It’s uncertain at this point how many people would opt to pay the hourly rate - but compared to the price of some hotel wi-fi networks, the daily and monthly rates definitely beat T Mobile network prices, which are commonly used in nearby hotels.
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