Mobile Marketing

by brian_turner

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If you thought marketing for mobiles was all about selling ringtones and dodgy premium callbacks, think again: mobiles are fast becoming the big “next thing” of opportunity, opening a massive new area of user interraction, challenges, and marketing, in a field of consumer interest that may perhaps become as specialised as the internet itself.

With 3G mobiles on the launch, that means that mobile devices can replace many media functions not simply of the home PC, but also TV and stereo. The limitations are perhaps of our own imagination when applied to viewing mobile phones as the consumer essential to learn to market for.

Russell Beatie made an excellent observation on the matter, in As Popular as Porno, where he clearly identifies the importance of this market, and the opportunties created by it.

As if to confirm his words, Forbes reports on how Disney and Pixar have extensively marketed the new film “Incredibles” on mobiles worldwide, in An ‘Incredible’ Marketing Ploy.

Also today, the Wall Street Journal announced plans for a subscription based mobile service in conjunction with Summus: The Wall Street Journal Online and Summus Announce Launch of The Wall Street Journal Mobile.

I mentioned on Search Engine Marketing: going mainstream about the need for specialisation in SEO now - so, SEO for mobiles, anyone?

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Story link: Mobile Marketing

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