November 30, 2004

Search Engine Marketing: going mainstream

by brian_turner

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Nick Wilson at Threadwatch covers an almost alarming move - Search Engine Marketing going mainstream: Public Relations meets Search Marketing

After all, with the Search Engine Wars being so high-profile nowadays, SEO/SEM has experienced a meteoric rise in webmaster awareness.

However, as Alec makes a point of noting in his reply:

This may not be a bad thing. There is nothing more revenue hungry than a big ad agency - prime real estate in major centres, expensive fixtures, pricey girls at all the phones, fat cat senior execs - so they really can’t compete with a good lean small shop.

They may serve to raise the profile of the industry and the rates.

More than a few of us will get hired into the agencies as they seek to expand their inhouse capabilities.

Sounds like all the more reason to fast-track into specialist areas, as no doubt mainstream marketing and ad companies will be unwilling - to payroll all but general SEO’s for on-page and design elements for in-house employment, outsourcing to specialists at proper industry rates as required.

Meanwhile, the video conference Leveraging Search for Greater Impact in Your Public Relations Programs may well be worth tuning in for - not least to guage the mainstream movement of SEO to coporate drumbeats.

Discuss this in the Internet Business forums

Story link: Search Engine Marketing: going mainstream

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