IBM reports shows gap in consumer and retailer expectations
by Kerry ButtersA report by IBM shows that consumers are now much more in control of their buying experience thanks to social media. The IBM Institute for Business Value surveyed more than 1000 consumers worldwide, in an attempt to find out why a customer would seek out a brand or company on a social media platform. It [...]
September 13, 2011
Facebook by far most popular social media site
by Kerry ButtersA new report from Neilson on social media has found that over a quarter of all time spent online in the US is spent on social networking sites. It comes as no surprise that the report also showed Facebook to be by far the most popular, with Americans spending more time on the social network [...]
September 9, 2011
Twitter reach 100 million users
by Kerry ButtersTwitter announced in a blog post yesterday that it has reached the milestone of achieving 100 million active users. Five years after the social media site first came into being, it now enjoys users from a diversity of people across the world. The first person to tweet to his seven followers was @jack, aka Jack [...]
August 11, 2011
Prime Minister to review social media’s responsibilities
by Jan HarrisThe Prime Minister is considering new rules for social media services in the aftermath of this week’s riots, and may also force broadcasters to give unused news footage to the police. However, there is concern that the proposals could harm civil liberties and damage the editorial independence of the press. Rioters used Twitter and Facebook [...]
July 20, 2011
Small businesses miss out online
by Jan HarrisBusinesses with fewer than 50 employees are missing a trick when it comes to sales, according to new research from software company Serif. The study found that 54 per cent of the 400 sole traders and small businesses polled did not have a website, and half of those without websites failed to see the need [...]
August 20, 2010
Google chief envisions future youth name changing to escape social media
by Darren AllanEric Schmidt, the CEO of Google, has been talking about the future, and coming up with some very – shall we say interesting – comments. Speaking to the Wall Street Journal, he envisaged a future where the youth of tomorrow should, in their later life, be automatically entitled to change their name and identity to [...]
June 15, 2010
Purdy FitzGerald highlights need for social media policies
by Jan HarrisLaw firm Purdy FitzGerald has warned SMBs of the need for social media policies following a survey by SpamTitan Technologies. According to SpamTitan’s Q1 2010 audit of 200 SMBs worldwide, 49% of those surveyed had no social media policy in place, even though they allowed employees to use social networks such as LinkedIn. Purdy FitzGerald [...]
May 7, 2008
Is Facebook dying?
by Brian TurnerJesse Farmer posts what could turn out to be an observation of a tipping point – and decline – for Facebook may be on the cards. In The State of the Facebook Platform Jesse charts the growth of Facebook application development, and comes to the interesting conclusion that development activity is dying. The observation comes [...]