Yahoo search drops numbered rankings?
May 8, 2008
If you’re new here, you may want to subscribe to my RSS feed. Thank you for visiting!So I’m running a manual check of some rankings on Yahoo search - only to suddenly notice that the ranking positions are no longer numbered:
All I can do is give a slow clap on Yahoo’s continued disdain for […]
SEO vs PPC
April 19, 2008
One of the most ridiculous arguments you will sometimes see on business forums is that of SEO vs PPC.
Some PPC specialists will argue that what SEO may deliver is so vague, that PPC is the only way to go because it’s easier to measure.
Some SEO specialists that SEO is more cost effective, therefore SEO in […]
Marketing is an investment, not a cost
April 18, 2008
I’ve really begun to notice how many people visit business forums, and effectively state the following:
1. They have no marketing budget
2. They have no marketing plan
3. They have no marketing knowledge
4. Can someone please tell them for free how to rank top on Google?
In a service sector where word of mouth can carry weight, or […]
Why confidentiality is important in SEO
April 18, 2008
One of the amazing claims you’ll read in some communities is that if SEO company is reputable, then they should be able to provide examples of client work.
I couldn’t disagree more strongly - any company providing such information is breaching the interests of client confidentiality, and doing so only in the interests of their sales […]
Insurance companies pulling out of affiliate marketing
April 2, 2008
Looks like the Credit Crunch is impacting insurance affiliate programs, as a number of insurance companies either downsize of close down their affiliate programs.
Sheila’s Wheels, First Alternative and Click4Group insurance affiliate programs all closed down on OMG yesterday, and now Norwich Union has announced a downsizing of commissions on car and home insurance payouts.
The move […]
SME’s spend £3bn on sites search engines can’t find
November 9, 2007
New research by Microsoft’s adCenter unit finds that although UK SME’s are investing in websites, they are failing to help customers find them online.
The study found that small and medium sized businesses in the UK spend around £3bn on websites that cannot be found by search engines.
There are around 2.79 million websites belonging […]
BT Tradespace registers 21,000 small businesses
October 12, 2007
BT’s Tradespace website and ecommerce platform has signed up 21,000 small businesses since its launch in April.
Tradespace allows small business to offer their products on the Internet, without incurring the expense of setting up and maintaining a website.
Up to five products can be listed for free, which customers can purchase via PayPal. […]
Marketing potential in global markets
October 11, 2007
Sandra Niehaus visits WebbyConnect 2007 and provides a seriously in-depth coverage - but something that really struck out was the presentation by Vint Cert on internet use and presentation as measured across the globe:
Live from WebbyConnect 2007 - part 3
Approximately 3.6 billion telephone terminal, including 2.5 billion mobiles
Asia has 436.8 million internet users, but only […]
How viral marketing could kill your Google presence
September 6, 2007
The Dangers of Social Media manipulation
Over the past year, SEO has increasingly turned its attention to social media, looking for ways to manipulate sites like Digg in order to bring in surges of traffic.
The aim is to present content that appeals to discussion, hoping for a wave of natural links to point to the content […]
STFU about traffic
August 22, 2007
One of the huge pitfalls of marketing these days is that too many persons and companies are chasing traffic - rather than targeted traffic.
It’s reminiscent of the late 90’s dotcom boom, where the focus was simply on gaining visitors - without worrying about any kind of call to action (CTA) being achieved.
And what’s more worrying […]
Google rises over Microsoft and Yahoo
April 25, 2007
Google has had a double dose of good news this week; it posted sparkling first quarter results and was also named most powerful global brand of 2007, knocking Microsoft off the top spot.
Google’s first quarter revenue rose 63% to $3.66 billion, more than double Yahoo’s $1.67 revenue for the same period.
The company’s first-quarter […]
Yahoo provides OneSearch for mobile users
March 23, 2007
Yahoo has launched an Internet search system for users of internet-enabled mobile phones.
The service will start in the US, but will be rolled-out to international markets later in 2007.
The service, called OneSearch, which was unveiled at the Consumer Electronics show in January, will focus on providing local information rather than just a list […]
The Ultimate Guide to Google News publishing
February 27, 2007
If you’re building websites, you’re publishing.
And if you’re publishing websites whose focus is delivering information first, then you’re effectively an online magazine already.
If you’re a website publishing news, you’re effectively an online newspaper.
One of the great opportunities for news publishing is news syndication - it offers exclusive streams of traffic via news aggregation sites, and […]
Online marketing spend increases share
February 6, 2007
According to Outsell, Inc., online marketing spend continues to accelerate - with print and TV media spend predicted to decrease over 2007.
The researchers interviewed 1010 advertising professionals about overall advertising spend, which revealed the following:
- Online spending to increase 18%
- Search marketing spend to increase by 39%
- PPC spend decrease 1%
- TV/radio/movie spend to decrease […]
New Service To Rival Google AdSense?
February 6, 2007
Fast Search & Transfer has unveiled a new service - Fast AdMomentum - which will allow online publishers to display private-label, contextually relevant ads on their Web sites.
The service means that companies will be able to make money by selling ads to advertisers without involving an ad agency or network. It has the potential […]
Google pushes maps into search
February 1, 2007
Google has announced that it’s featuring the use of Google Maps more prominently in many local searches on the search engine.
The result is that when searching for services located in major urban areas, a section from Google Maps will be displayed, showing key locations.
The results had already been spotted by some keen-eyed searchers.
The key locations […]
Explaining what SEO’s do
January 17, 2007
All this week I’ve been reading confusion on blogs and forums about what SEO’s actually do.
It seems a common perception is that SEO is simply the following:
i. Title tags
ii. meta tags
iii. h tags
iv. alt tags
And once done, any site can rank for a keyword such as “mortgages”.
Firstly, unless you have a very authoritative site in […]
Content strategies for traffic and sales
January 11, 2007
One of the key mantras at present for marketing and promotional - especially SEO - purposes, is to focus on developing great and unique content on your website.
There are various options available - but all of them are likely to require a significant investment of both time and money.
The question is whether the investment may […]
Microsoft Gatineau analytics in development
January 10, 2007
Microsoft are apparently are developing a website analytics program called Gatineau.
The analytics program is rumoured to be a free offering to compete with Google Analytics, a free program supplied by Google.
The public aim of analytics programs is the ability to provide very detailed visitor information to websites, especially for tracking conversions.
Privately, though, there have been […]
Microsoft bodges Vista promo to bloggers
December 28, 2006
Microsoft sent bloggers a laptop installed with Vista for Christmas - now these bloggers are outraged to find they are being asked to get rid of them.
The ruckus was caused by a marketing promotion partnered by Microsoft and AMD, and managed by PR firm Edelman, which saw prominent bloggers provided with free Acer Ferrari 1000 […]
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