SEO Class: Edinburgh Review
by Brian TurnerIf you’re new here, you may want to subscribe to my RSS feed. Thank you for visiting!
Jim Boykin’s SEO Class in Edinburgh has just wound up, and this is definitely a project to put on your radar.
Though I came to this session as a speaker, I also expected to learn something from other speakers, […]
April 26, 2006
The Tipping Point
by Brian Turner
The Tipping Point, by Malcolm Gladwell, is a great exploration about how little things can create big changes. It’s the entire focus of the book, and it makes for riveting reading at times.
Having just read Freakonomics I was concerned that I’d opened another pop turkey - but the Tipping Point shows it’s superiority in every […]
February 10, 2006
Freakonomics
by Brian Turner
Freakonomics, by Steven D Levitt & Stephen J Dubner, opens up claiming to be an enigma.
It states there is no unifying theme - then begins with the assertion that information is controlled by experts who misuse their position.
And then Freakonomics seems to do precisely that.
There’s a lot of interesting information in Freakonomics - but it’s […]
December 30, 2005
The Search by John Battelle
by Brian Turner
The Search by John Battelle is essentially a wander through the history of search engines - how they developed, and how they transformed the internet.
You might sort of figure that out by the subtitle: “How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”.
It’s not a technical book - it simply […]
December 4, 2005
Marketing for Dummies
by Brian Turner
The Dummies series has a good reputation for being accessible, useful, and generally helpful in introducing ordinary people to sometimes complex topics.
“Marketing for Dummies” by Alexander Hiam unfortunately doesn’t really live up to the reputation.
Although it starts of well enough - “Designing a Great Marketing Program” touches base on basics, all too soon he’s discussing […]
October 17, 2005
Domain Registration services
by Brian TurnerThere are a number of domain registration services available, and I’ve used a few already. This section simply offers my own experiences with different domain registrars:
123-Reg
Enom
Registerfly
Gandi
GoDaddy
123-reg
Website: http://www.123-reg.co.uk
123-reg used to advertise loudly that you could buy their domains for just 3p - which everyone knew was simply an artificial flat-rate cost before adding an appropriate admin […]
October 14, 2005
HP Laser Jet 1300
by Brian Turner
When I was looking for a laser printer for the office, I read a few reviews and eventually came to the decision that the HP Laser Jet 1300 would be a great medium-level laser printer to invest in.
It cost £250-ish from PC World and overall it’s been a great purchase.
I’ve never had problems with the […]
October 13, 2005
Business Broadband services
by Brian TurnerBusiness broadband services reviewed:
BT Business Broadband
Pipex Business Broadband
Tiscali Business Broadband
BT Business Broadband
Set-Up
Setting up was not easy - BT did not have up to date information on newly built properties, so they were unable to process my actual postal address.
They instead insisted on registering the account with the building plot number, which caused serious problems later […]
September 14, 2005
The Big Moo
by Brian Turner
I mentioned before that I found Seth Godin’s Knock Knock and Who’s There to be disappointing.
However, at the recent SEO Roadshow Aaron Wall threw me a copy of The Big Moo.
I read it over a couple of train journeys.
It’s an inspiring book.
Thirty-three different “new marketers” tell how creativity and fringe thinking reinvigorate marketing and push […]
September 11, 2005
Knock Knock & Who’s There
by Brian TurnerNew Seth books disappoint
Seth Godin has released a pair of new books online for free - Knock Knock and Who’s There - but unfortunately both disappoint.
Knock Knock
Seth forwards his usual ideas - make customers into friends - and also raises various points about good website presentation.
But, really, there’s little more to the book we haven’t […]
April 18, 2005
Overview of Marketing on the Internet
by Brian TurnerThis downloadable book, available at AaronzWebWorkz.com, covers many areas of Internet marketing and is not only for novices but for experienced marketers as well. (Considering my audience here at Platinax, you will probably be reading Aaron’s book for its tips, because the overall vision will already be familiar to you.)
The author has been an online […]
March 24, 2005
The Layman’s Handbook to Doing Business Online
by royThe Layman’s Handbook to Doing Business Online
Expanded 2nd Edition by
Aaron Turpen
This manual probably should be called The Beginner’s Handbook, because it’s an introduction for beginners to the world of e-marketing small businesses. However, since we all tend to forget the basics from time to time, it’s worth a quick read. Or, it’s a book […]
March 20, 2005
Try FuseMail For Mail Away from Home
by royProduct Review
Ever been stranded in a Starbucks or other Wi-Fi hot-spot and can’t get your email, because your copy of Outlook is configured on your PC at home? Or maybe your address book is on your other laptop, not the one you brought with you?
This is the kind of problem that FuseMail might solve. If […]
February 19, 2005
Hackers and Painters
by royHackers and Painters
By Paul Graham
O’Reilly Books
Sebastapol, CA.
259 pages
This is essentially a collection of essays by a multi-talented Web developer whose qualifications for writing a book like
this are considerable. Graham and his partner Robert Morris built the ViaWeb storefront platform, which they sold to Yahoo
in 1998 for $49 million. The jacket blurb […]
August 15, 2004
SEO Book by Aaron Wall
by Brian TurnerSEO Book by Aaron Wall
The Short Review:
Simply put, if you’re new to SEO, need to learn more about it, or generally want an introduction to search marketing, then SEO Book by Aaron Wall is the ideal primer.
It deals with the core fundamentals of SEO, and covers a range of issues from beginner to intermediate, […]