The Tipping Point
April 26, 2006
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The Tipping Point, by Malcolm Gladwell, is a great exploration about how little things can create big changes. It’s the entire focus of the book, and it makes for riveting reading at times.
Having just read Freakonomics I was […]
Freakonomics
February 10, 2006
Freakonomics, by Steven D Levitt & Stephen J Dubner, opens up claiming to be an enigma.
It states there is no unifying theme - then begins with the assertion that information is controlled by experts who misuse their position.
And then Freakonomics seems to do precisely that.
There’s a lot of interesting information in Freakonomics - but it’s […]
The Search by John Battelle
December 30, 2005
The Search by John Battelle is essentially a wander through the history of search engines - how they developed, and how they transformed the internet.
You might sort of figure that out by the subtitle: “How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”.
It’s not a technical book - it simply […]
Marketing for Dummies
December 4, 2005
The Dummies series has a good reputation for being accessible, useful, and generally helpful in introducing ordinary people to sometimes complex topics.
“Marketing for Dummies” by Alexander Hiam unfortunately doesn’t really live up to the reputation.
Although it starts of well enough - “Designing a Great Marketing Program” touches base on basics, all too soon he’s discussing […]
Domain Registration services
October 17, 2005
There are a number of domain registration services available, and I’ve used a few already. This section simply offers my own experiences with different domain registrars:
123-Reg
Enom
Registerfly
Gandi
GoDaddy
123-reg
Website: http://www.123-reg.co.uk
123-reg used to advertise loudly that you could buy their domains for just 3p - which everyone knew was simply an artificial flat-rate cost before adding an appropriate admin […]
HP Laser Jet 1300
October 14, 2005
When I was looking for a laser printer for the office, I read a few reviews and eventually came to the decision that the HP Laser Jet 1300 would be a great medium-level laser printer to invest in.
It cost £250-ish from PC World and overall it’s been a great purchase.
I’ve never had problems with the […]
Business Broadband services
October 13, 2005
Business broadband services reviewed:
BT Business Broadband
Pipex Business Broadband
Tiscali Business Broadband
BT Business Broadband
Set-Up
Setting up was not easy - BT did not have up to date information on newly built properties, so they were unable to process my actual postal address.
They instead insisted on registering the account with the building plot number, which caused serious problems later […]
The Big Moo
September 14, 2005
I mentioned before that I found Seth Godin’s Knock Knock and Who’s There to be disappointing.
However, at the recent SEO Roadshow Aaron Wall threw me a copy of The Big Moo.
I read it over a couple of train journeys.
It’s an inspiring book.
Thirty-three different “new marketers” tell how creativity and fringe thinking reinvigorate marketing and push […]
Knock Knock & Who’s There
September 11, 2005
New Seth books disappoint
Seth Godin has released a pair of new books online for free - Knock Knock and Who’s There - but unfortunately both disappoint.
Knock Knock
Seth forwards his usual ideas - make customers into friends - and also raises various points about good website presentation.
But, really, there’s little more to the book we haven’t […]
Overview of Marketing on the Internet
April 18, 2005
This downloadable book, available at AaronzWebWorkz.com, covers many areas of Internet marketing and is not only for novices but for experienced marketers as well. (Considering my audience here at Platinax, you will probably be reading Aaron’s book for its tips, because the overall vision will already be familiar to you.)
The author has been an online […]
The Layman’s Handbook to Doing Business Online
March 24, 2005
The Layman’s Handbook to Doing Business Online
Expanded 2nd Edition by
Aaron Turpen
This manual probably should be called The Beginner’s Handbook, because it’s an introduction for beginners to the world of e-marketing small businesses. However, since we all tend to forget the basics from time to time, it’s worth a quick read. Or, it’s a book […]
Try FuseMail For Mail Away from Home
March 20, 2005
Product Review
Ever been stranded in a Starbucks or other Wi-Fi hot-spot and can’t get your email, because your copy of Outlook is configured on your PC at home? Or maybe your address book is on your other laptop, not the one you brought with you?
This is the kind of problem that FuseMail might solve. If […]
Hackers and Painters
February 19, 2005
Hackers and Painters
By Paul Graham
O’Reilly Books
Sebastapol, CA.
259 pages
This is essentially a collection of essays by a multi-talented Web developer whose qualifications for writing a book like
this are considerable. Graham and his partner Robert Morris built the ViaWeb storefront platform, which they sold to Yahoo
in 1998 for $49 million. The jacket blurb […]
SEO Book by Aaron Wall
August 15, 2004
SEO Book by Aaron Wall
The Short Review:
Simply put, if you’re new to SEO, need to learn more about it, or generally want an introduction to search marketing, then SEO Book by Aaron Wall is the ideal primer.
It deals with the core fundamentals of SEO, and covers a range of issues from beginner to intermediate, […]
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