Cheap SEO: it’s about quality, not price
May 12, 2008
If you’re new here, you may want to subscribe to my RSS feed. Thank you for visiting!The big problem with SEO as a service is that there is no standard like with PPC.
It’s not at all a case of different companies offering the same service simply at different prices - SEO is a […]
How the future of SEO looks to be developing
May 7, 2008
Jennifer Osborne at SearchEnginePeople provides a very interesting post predicting the life cycle of search as an industry: SEO is about to grow up.
The graph illustrating changes probably works best:
A couple of pointers really strike out as on the ball, as it’s clear that there’s already a trend in this direction:
Shortage of experienced SEO talent […]
Why Link Building = risk management
May 7, 2008
I’ve commented before that when agencies look to take up link building it can be dangerous - and a recent discussion suggests clients doing it directly.
The problem is that link building isn’t simply about building links - it’s about managing a site’s entire link profile, and especially managing the risk built into developing links.
We already […]
Google Universal sees wider roll out?
April 29, 2008
Jacob Wolfsheimer makes a startling observation - of Google Universal results being more integrated into certain targeted keyword searches.
You can see thumbnails of his observations below:
The keyword searches used to trigger these were “Madonna” and “Clay Aiken”
This harks too quickly to my post last week - Google was a links driven search engine - not […]
Google was a links-driven search engine
April 21, 2008
Google was a links-driven search engine.
That’s a fundamental truth that needs underlining.
I have to underline it because a lot of people still don’t believe that, including a lot of “SEO experts”, who even occupy positions of authority on various internet communities - blogs and forums.
And while the shape of Google has certainly changed over the […]
SEO: a service covering many specialities
April 20, 2008
Understanding what SEO is can be confusing at the best of times for businesses who are not very conversant with the internet.
The biggest mistake any business can make is to presume that SEO is a generic service, available as the same from SEO companies, but the only difference being one of price points.
SEO is a […]
Google webmaster guidelines in just 3 words
April 17, 2008
Google’s webmaster guidelines can be reduced to just 3 words:
Good User Experience
Everything else is simply an explanation of how to try to avoid diminishing that in the face of increasingly aggressive SEO techniques - with both on-page and off-page optimisation.
1. On page user experience
We’ve all seen the websites which are keyword stuffing to the point […]
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