May 26, 2005

Ofcom releases new broadcasting code

by brian_turner

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UK media and communications regulator Ofcom released a new broadcasting code on Wednesday that reduced the rules from 30 pages to three pages.

Some regulations will remain the same: hard-core pornography is still off-limits, news and current affairs programming will not be sponsored, and the ban on tobacco and firearms advertising will remain in place.

However, other rules are reportedly relaxed in the new code. Under the new rules, sponsorship of programs is allowed if it is clearly identified as sponsorship, as long as it is clearly separate from the programming being sponsored, and as long as editorial independence of the program sponsored is not compromised.

Additionally, begging and gaming companies will be allowed to sponsor programs for the first time.

Also, Ofcom has said that later in the year it will review the ban on product placement in programs made in the UK.

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