June 22, 2005

Microsoft aims for 10 million Xbox 360 sales within 1 year

by brian_turner

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Microsoft has announced that it is targeting the sale of 10 million units of the Xbox 360 next generation games console, within 12 to 16 months of its launch.

The 360 console is scheduled to go on sale before Christmas in the US, Europe, and Japan, beating rival Sony, whose PlayStation 3 is due out in spring 2006 and also Nintendo, which is launching the Revolution later next year.

Microsoft wants to take an early lead in next generation console market. It was a year behind Sony’s PlayStation 2 in launching the original Xbox and was unable to make up the time in sales.

At the Elspa (Entertainment and Leisure Software Publishers Association) games summit in London, Peter Moore, Microsoft marketing executive, said “The target of 10 million units gives tremendous momentum to a platform”. The company says that the 360 will go on sale in the US some time after Thanksgiving in November and will be launched in Europe and Japan shortly afterwards.

Sony has said that it may release its PlayStation 3 in the spring of 2006, but it is not known if this will be in just Japan or also in the US and Europe.

Sony Computer entertainment Europe President David Reeves, said he did not know when the European release of the PS3 would be. “I would like to think we would get it in Europe around the same time as Japan,” he said at the Elspa summit.

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