September 22, 2005

Mobile TV trial launched

by brian_turner


O2 and Argiva have launched a UK trial of technology that enables television to be viewed on mobile phones. The trial, with 400 people in Oxford, will test the technology that enables mobiles to receive direct TV signals.

People taking part in the trial will receive sixteen channels, including BBC One and Two, ITV 1 and 2, and Channel 4. TV is being promoted as the next phase of mobile entertainment – some shows are already available on Orange’s 3G network.

O2 and Arqiva have joined with Nokia and terrestrial and satellite broadcasters, for the six-month trial.

Although 3G networks can already be used to watch some TV channels, the Oxford trial will test more complicated technology, called DVB-H (digital video broadcasting – handheld). DVB-H is one of two formats or standards that global broadcasters and the mobile industry have been developing. It has been specifically designed for the broadcast of TV signals on mobiles and other handheld devices.

DVB-H enables mobiles, which have special requirements because of screen size and battery life, handle TV signals in real-time. It also allows broadcasters to send the same signals to multiple handsets.

People taking part in the Oxford trial will watch TV on the Nokia 7710 handset, a widescreen multimedia smartphone, which incorporates a receiver for TV signals. An on-screen guide will allow users to select programmes.

Mobile operators hope to start using mobile TV technology in time for next year’s football World Cup in Germany.

According to technology consultancy Strategy Analytics, there could be 51 million mobile-TV users by 2009, generating approximately $6.6bn (£3.5bn) in revenue.

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One Response to “Mobile TV trial launched”

  1. Platinax Internet » The New Digital Revolution on January 21st, 2006 11:42 am

    [...] Mobile TV trial launched [...]

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