February 5, 2006

Amazon to launch contextual advertising program

by Brian Turner

Amazon

According to internet publisher Chris Beasley, Amazon are contacting partners for beta-testing a new contextual advertising network.

While originally thought it may be links to Amazon products, Chris Beasley was informed by the sales rep that Amazon are actually creating a full contextual advertising network – a clone of AdSense.

Amazon currently serve Google Ads to its own users, and it’s certainly not the only partner who may be looking to develop their own contextual advertising network.

However, with Microsoft AdCenter up for full release later this year, it remains to be seen what sort of impact Amazon can have on the contextual advertising market – both in terms of gaining advertisers and publishers.

One thing remains clear, though – Amazon have their own A9.com search engine, and by incorporating their own advertising program, they almost certainly intend to take a greater share of the search market.

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