February 9, 2006

Yahoo! seeks search incentives

by Brian Turner

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Yahoo! is in consultation with its email users – to find out what incentives would persuade them to make Yahoo! Search their prefered search engine.

The consultation comes only weeks after Yahoo! Chief Financial Office, Susan Decker, was quoted as saying that Yahoo! was happy to take second place behind Google – a statement the company later distanced itself from.

While Yahoo! has always had a strong share of the search market, Google still remains the overall leader in this sector.

The consultation also follows after comments by Bill Gates of Microsoft, that people who use search engines should enjoy some degree of revenue share for the advertising placed in search results.

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