November 21, 2006

Social networks Digg false stories

by Brian Turner

Computers & Internet

Internet users were reminded to be wary of social news sites, after Digg posted a false story claiming that 650,000 Playstation 3′s had been recalled.

The story continued to be front-page news on the site, even after a slew of community members had flagged it as false.

Marketer Michael Gray has already commented that there is an inherent bais in social media sites, and that pro-Apple and Nintendo, and anti-Microsoft and Sony, stories, are frequently regarded as front page news.

For some time there has been a rising war cry online that bloggers and social media sites will replace traditional media – but unfortunately, all we’ve seen them do so far is replace the bias.

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