May 23, 2007

BT unveils IPTV advertising campaign

by Brian Turner

IPTV

BT has launched its first national advertising campaign designed to promote BT Vision as Britain’s most flexible digital TV service

The multi-million pound campaign, which is led by AMV BBDO, includes national TV advertising supported by a nationwide BT Vision poster campaign, and adverts in newspapers in magazines.

There will also be a specially created advertisement for the Clapham Colossus at Clapham Junction – the largest backlit poster site in Europe.

BT has redeveloped its website at www.bt.com/btvision as part of an online campaign, including rich media ads on the home pages of MSN, Yahoo! and AOL.

BT Vision is provided via V-box – an HD-ready television set-top box which connects to BT Broadband. Customers have a minimum guaranteed line speed of 2mb per second and access to thousands of hours of on-demand content and Freeview channels.

The service also provides a personal video recorder (PVR) which can record up to 80 hours of programming.

V-box, which is worth £199, is being offered free to BT Broadband customers and there is no extra charge each month for the DVR function – giving the service an edge over its main competitors.

Installation by a BT engineer costs £60, with a connection charge of £30.

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