March 16, 2010

Twitter aims for omnipresence on the web

by Darren Allan

Twitter has unveiled its latest plans for web domination which go under the name of @anywhere.

@anywhere is a set of frameworks which will allow other websites to integrate Twitter content directly from their page.

In other words, say you’re watching a clip on YouTube, when the video service has @anywhere integration, you’ll be able to click a link and tweet about the film without going anywhere near

When the platform is ready to go, the initial participating sites will include Amazon, Bing, Digg, eBay, The New York Times, Yahoo and YouTube amongst others.

Perhaps key to the success of this initiative is that the @anywhere frameworks will be easy to work with and get on board.

The Twitter blog commented: “Rather than implementing APIs, site owners need only drop in a few lines of javascript.”

“With @anywhere, website owners and operators will be able to offer visitors more value with less heavy lifting.”

A target launch date isn’t specified, but this functionality should be arriving soon, so we’re told.

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