August 16, 2010

Yahoo! offers Premier League football highlights

by Jan Harris

Yahoo! has announced the launch of a new service offering video clips of Premier League football games.

The clips, which are up to five minutes in length, offer all the goals from the previous weekend’s action and will be available from just after midnight every Monday.

The service follows Yahoo!’s successful World Cup activity with David Beckham, when Yahoo! streamed a live interview with the football star.

The live interview in London connected fans worldwide and allowed them to participate in the interview.

Yahoo! is hoping to become a ‘home for football online’ and is backing the new football highlights service with a multi-million pound advertising campaign.

In a separate piece of news, Yahoo! Japan has just announced the acquisition of Cirius Technologies, a location-based mobile advertising company.

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