September 17, 2010

Yahoo updates search and promises new products

by Jan Harris

Yahoo announced a number of upgrades at a ‘Product Runway’ event yesterday, as it tries to gain ground on Google.

In an effort to improve its core search function, results for news searches will include videos, images, articles and tweets on the same page.

Search results for movies, music, artists or celebrities have also been improved and will include images, news articles, videos, tweets, events and ratings.

Yahoo also announced new products including a faster version of Yahoo mail, a Yahoo iPad and tablet app, improved ad formats and connected TV partnerships.

These developments will be released later this year and early next year.

Last month Yahoo gained 0.3 per cent of the US Web search market, according to figures from ComScore, giving it 17.1%.

Although Google was still streets ahead with 65.4%, it did slip 0.4 per cent from July.

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